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Learn why running single tests on new Google Ads features fails and discover the continuous testing approach that helps you identify exactly when new technologies start outperforming manual methods.

Discover how loss aversion theory drives consumer behavior and learn to apply this powerful psychological principle in your Google Ads copy. Includes proven examples and strategies to increase conversions by framing offers around avoiding loss rather than gaining benefits.

Monitor your Google Ads performance at scale with this CPA and ROAS tracking script. Get automated email alerts and spreadsheet logs when significant changes occur between comparison periods - perfect for large advertisers managing multiple campaigns.

Technology has revolutionized our lives, but it also raises concerns about privacy, inequality, and manipulation.

Understand why annoying digital ads decrease purchase intent by 26% and discover actionable strategies to reduce ad intrusiveness, enhance personalization, and create value-first experiences that improve both user satisfaction and campaign performance.

Discover how to turn Google search data into strategic gold. Learn proven frameworks for inventory decisions, market expansion, and trend spotting that most businesses completely miss

Statistical significance at P<0.05 is an arbitrary 1925 standard that's rejecting winning marketing experiments. Learn why treating p-values as binary instead of a spectrum is costing you conversions and how to make smarter data-driven decisions.