Audits
Ad group audit
Diagnose the health of your ad groups.
Understand keyword to ad group relevance and diagnose ads with no targeting, no ads or few ads.
Ad health audit
Compare creative performance and ad quality at scale.
Compare headlines, description lines, and complete ads across accounts, then diagnose thin RSAs and missing keyword coverage.
Audience audit
Generate new audience ideas using AI
Understand your audience performance, and generate new audience ideas based on your business context.
Extensions audit
Compare extension performance and coverage.
See which extension items and types perform, then find missing or inherited assets at account, campaign, and ad-group level.
Page health
Cutting edge page crawling.
Our daily crawler checks which keywords are missing on your landing pages, and you can configure it to crawl for specific keywords as well. It also checks for 404 and redirect status. Even when the content is hidden behind Javascript.
Quality score
Diagnose your quality score on a daily basis.
Break down which parts of your accounts need the most attention in terms of quality score.
Structure optimization
Be a master of structure.
Dissect your campaign and ad group structure based on metric distribution.